译林牛津版高中英语模块四Unit1Advertising Reading1课件（共15张）

课件15张PPT。 Unit 1 Advertising Reading Advertisements Learning aims: By reading the article，students are expected to learn some basic information about advetising and master the reading skill--reading expository wring. Enjoy some wonderful advertisementsChanel /?ɑ:'nel/ Marlboro /ma:boro/ Nike? /'naiki:/ Adidas /'adi,das/ Lamborghini /l?bo:'gini/ Mercedes-Benz /m?,sidiz,‘b(e)nz?/ Lenovo? /,le'n?uv?u/ Dove? /d?v/ Ferrero /'f?rer?/ …What are the functions of advertisements ? Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.AdvertisementCommercial advertisements CAs 商业广告Public service advertisements PSAs 公益广告Lead-inPSAPSAPSACACACAFast reading1. What do ads try to persuade people to do? 2. What does PSA stand for? 3. What do PSAs aim to do ? To buy a product or service or, to believe in an idea.Public service advertisement.They aim to teach us and help us lead better lives. Reading strategy: reading expository writing 1. Function. 2. The same format Introduction of the subjectExamples and facts that develop or support the ideaConclusionAdvertisementsReadingCareful reading1.Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.TFFTFT1.Where are advertisements usually found ? 2. What is the major distinction between commercial advertisements and PSAs ? 3. Why are some of the advertisements clever according to the article ? 4. When did China begin a nationwide public service advertising campaign ? 5. Why should we follow the advice in PSAs ?L7-8L 10-12Because you will feel pleased with the nice comment.In 1996L38-39persuade welfare skilful cure mental trick motto intelligence a. the ability to learn, understand and think about sthb. good at doing sth, especially sth that needs ability or trainc. the general health, happiness and safety of a person or a groupd. make an illness or a physical problem go awaye. a short sentence or phrase that tells the aims or beliefs of a person or a groupf. related to thinking or the mindg. sth done to fool someone else or as a joke h. make someone do sth by giving him/ her good reasonscbdfgeahThere are two main types of advertisements -- 1._____ advertisements and 2_____service advertisements. The former is one which someone has 3. _____ for to advertise a product or a service. Although we have laws to4._____us from ads that cheat people, we still must be 5._____ of the skillful methods used in ads to try and sell us things. Even if an ads does not lie, it does not mean it is altogether innocent. We must not 6._____ for this kind of trick! The latter is one that are placed for free and ... ...