Unit 1　Advertising Reading(1)：Advertisements课件（31张）

课件31张PPT。Welcome to our class!Teaching aims: Enable students to identify different advertisements and accept them comprehensively. Teach students understand how to read expository writing. Develop students reading ability and how to cooperate with their partners.Slogan: 今年过节不收礼, 收礼就收脑白金! Wherever we go, we can see a variety of advertisements.M4 Unit 1 ReadingAdvertisementsIntroduction of subject Supporting details Conclusion Reading strategy the basic format 1 What is expository writing? Expository writing is meant to introduce you basic information on a topic. 2 What kind of format does it usually follow? It usually follows the same basic format: introduction of subject, supporting details, conclusion Fast-reading1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or any other issue which affects public welfare.Step 2 Fast-reading 4. What do ads try to persuade people to do? 5. How many types of advertisements are there? What are they? To buy a product or service or to believe in an idea.Commercial adPublic service adCareful readingPlease read the article carefully and then try to find more information about commercial ads and public service ads.Main idea of each paragraphPara.1 Para.2 Para.3 Para.4 Para.5 Para.6Brief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别) an ad?Public service adsThe advice on ads Detailed Reading1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of commercial ads. Further Readingnot onlyNot allPSAsRevision: Fill in the tableCommercial ads similaritiespurposesmagazinescommonpersuasiveexcitingpromoteeducatehelpful Task-based Reading Fill in the blanks with no more than one word.AdvertisementdefinitionpersusiveencouragebeliefmediacommercialsConclusionssuggestionsover1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _____A. to sell a product or service at a higher price B. to sell a product or service for free C. to help sell a product or service or make it more popular2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?” Since you are good at cooking, you needn’t buy the very freshest food. B. Because you are a nice cook, the very freshest food is your favorite choices. C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food. 3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breath B. Project Hope— schooling every chil ... ...