Unit 1 Advertising Reading(2)：Advertisements 课件（18张PPT）

课件18张PPT。The commercial advertisements try to promote _____.The public service advertisements are meant to _____.Lead in products or serviceseducate the public serve the publicAn advertisement uses words and pictures to persuade people to buy a _____or service or to believe in an idea.There are ____ main types of advertisements. --commercial advertisements and _____ advertisements(PSAs)._____ads sometimes do not tell people the complete truth. PSAs are _____to educate the public. They aim to teach us and ____us lead better livesWhen it comes to advertisements, we must use our intelligence and not be a _____ to them.1 definition 2 types: commercial& public service ads 3 author's attitudeTask 1:Revision of the textpublic service producttwomeanthelpslaveAdvertisementsstructureCommercial 1 使…意识到 　 2 即使 3 弄清楚，弄懂 4 涉及, 处理 5 公共福利 6 7 8 9 make sb. aware of 10 get across sth. to sb.even if/thoughcure him of his bad breathfigure outTask 2:Revision of phrases-- translationcomment on/make comments on the advertisements deal withbargain with sb about /over/ontarget the young people11 fall for the tricks of the advertisement向……表达清楚上这个广告的当治愈他口臭public welfare以年轻人为目标与某人讨价还价评论这个广告 12 trick people into buying the product骗人们买这个产品 Hello, boys and girls, Do you want to have a slim figure ? Are you ashamed of your body? Why not try this? I strongly recommend you to buy this product. The reason why I urge you to buy it is that it can make your dream come true. She is trying to recommend us a product She is trying to persuade us to buy the product.persuade V. persuade sb. into doing persuade sb. to do; try to persuade sb. to do/into doing =advise sb to do=talk sb. into doingpersuade sb not to do/ persuade sb out of doingTask 3:Revision of language pointsPay attention:persuade sb to do /persuade sb into doingI _____, but he won’t listenrecommend sb to do= recommend that sb. should do= recommend & urgerecommend sb sth= recommend sth. to sbRelevant words: recommendation, urgent, urgencyurge sb. to do urge that sb. should doadvise sb. to doadvertise/suggest that sb.should doTask 3:Revision of language pointsrecommend doing =advise /suggest doingMy teacher recommended/urged _____. : I suppose so，but the consumers _____ (试图说服电视台不）play my programme.:My Fans complain I _____, (说服他们买) the product ,because it contains poisonous chemicals. : Me too. But I dare say I am innocent : How I wish _____ (我没有向他们推荐） the product. : I hope the department concerned will look into the company. It’s none of our stars’ business. PeterWaled林志颖范冰冰:I’m sorry to hear that. I had not recommended themPractice: complete the dialoguehave persuaded them to buytry to persuade the TV　station not toHonesty is the best policydesign & aim &mean1. Public service ads _____ (旨在于教育) the public. are designed /meant to educate are aimed at educating aim to educate are designed/meant for educatingbe design ... ...