译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共37张）

课件37张PPT。Advertisements(M4)Unit1 ReadingWhen it comes to advertisements, what do you think the article might talk about? Step1: PredictionAdvertisements advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesStep2: Fast readingRead the article quickly and try to confirm whether your prediction is true. Tick (√)out the subjects that are mentioned.①what is an ad ②how to make ads ③ where can ads be found ④ the type of ads ⑤ the purpose of ads ⑥ the truth of ads ⑦ the advantages of ads ⑧ the disadvantages of adswhat is an adwhere can ads be foundthe type of adsthe purpose of ads the truth of ads1.Do you like advertisements? Where can we find them? 2.Why do companies and organizations advertise? Because advertisements are a good way to p_____ products or service. 3.How many types of advertisements do you know ? What are they?On the Internet, in newspapers, on TV in magazines, or in buses and so on.romoteCommercial advertisements and public service advertisements.Matching: match A to E with paragraph 1 to 5.Paragraph1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5C. Advertisements are an important part of our life.D. The definition of ads & main typesE. Commercial adsB. Public service adsA. The advice of the writer: We must all use our intelligence and not be a slave to them.Step3: Detailed readingPart 1Part 2Part 3(1)(2-4)(5)Advertisements are an important part of our life.a. The definition of ads & main typesThe advice of the writer: We must all use our intelligence and not be a slave to them.Sum up: Structure of the passageb. Commercial adsc. Public service ads Some information about adsI_____BodyC_____ntroductiononclusionTvsRadiosWebsitesNewspapersMeans of transportationOn billboardsbanners Are most people not aware of how many ads are around them?Part 1:I_____ of advertisementsntroducionWhich of the following is true according to this reading passage? A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information.CPart 2(2-4)a. The definition of ads & main types Some information about adsWhat is an advertisement? An advertisement uese words and pictures to persuade people to buy a product or service, or to believe in an idea.Two typesCommercial adsPSAsWhat are they?PSAs or commercial ads?PSAs or commercial ads?Two typesCommercial adsPSAsDoes an advertisement tell people the complete truth(p3) Even if an ad does not lie, it does not mean it is altogether innocent . We must not fall for this kind of trick.Toothpaste adGrocery food adHow many examples are given to us?What are they?purposeWhat has china government done to protect people from untrue ads? A.China has done nothing about it B.China has asked people not to watch ads C. China has strong laws to protect people D.China has put heavy tax on ads ... ...