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课件网) Project Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign What a target audience is and how to determine the target audience what the ad campaign says how to reach the target audience what how forms of media topic, campaign goal, logo, slogan… Reading comprehension 1.What do you know about an ad campaign? 2.What is important when you are planning an ad campaign? 3.What should you advertising campaign be based on? Reading comprehension 1 What do you know about an ad campaign? An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience. 3 What should you advertising campaign be based on? Mainly on the target audience and the media that reachers that particular group test. 2 What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react. ampaign im esearch reate essage Detailed information To build an ad c_____ Step One *have a clear a____ and an audience in mind; *do a little r_____ and you can c_____ right m_____ for the right people. ampaign nformation ppeal eact ays cross pproach each To build an ad c_____ Step Two *gather i_____ from your research; *It is important to always try to a_____ to the way the audience will r_____. Step Three *use different w____ to get your message a_____ *decide what a_____ you want to use to r_____ your audience. 1 What is the subject of this ad campaign? Anti-smoking. 2 Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people. 3 Who is the target audience for this as campaign? High-school teenagers. 4 What is the ad campaign aimed to do? To discourage young people from smoking. 5 What is the slogan for this campaign? Smoking kills! 3 Who is the target audience for this as campaign? High-school teenagers. 4 What is the ad campaign aimed to do? To discourage young people from smoking. 5 What is the slogan for this campaign? Smoking kills! Language points Words determine determination analysis analyze 3. appeal appealing 4. react reaction 5. personally personal person 6. urge 7. shock shocked shocking 8. design designer 9. purchase phrases appeal to 2. get sth across 3. die from/of 4. figure out 5. in advance 6. discourage sb from doing sth 7. be concerned about 8. urge sb to do Sentences out what to to determine in to a ways across from to give smoking 7. enjoyable fully that to 8. realizing from related urge v. 敦促，力劝 n. 欲望 If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. 1. Our teacher urges that we (should) study hard with the exam drawing near. 2. The young man had an urge to open a shop of his own. Summary: 催促某人做某事： urge sb to do 主张 urge that… 渴望做 have an urge to Practice 1. His mother urged him _____(see) a doctor ... ...
