(
课件网) So anti-smoking ad campaign is a must! slogan M4U1 Project Anti-smoking ad campaign Fast Reading What is the subject of the this ad campaign? Why do they choose this ad campaign? Anti-smoking Because the problem costs countries a lot of money and causes great damage to the welfare of the people. Who is the target audience for this ad campaign What kind of media have they chosen to use? What is the slogan for this campaign? High-school teenagers Posters, website, magazine, an essay competition Smoking kills! Detailed reading T or F There are huge numbers of smokers only in China. The cigarettes contain harmful chemicals that can lead to lung cancer and heart disease. If we can persuade young people out of starting to smoke, they must then advise the people around them to give up smoking. F T F in Asia may 4. World No Tobacco Day is on 31 July. 5. Not smoking has many advantages, such as doing good to your health, saving money and so on. 6. We will put large posters in the street with our logo and slogan. 7. Many people think that smoking is cool and enjoyable, even though they are fully aware of the dangers of it. F T F F May around the school but they are not Task-based Reading reasons poisonous diseases target aim persuade slogan approaches Publishing informing Anti-smoking Ad Campaign The1_____ for choosing this subject Every packet of cigarettes contains 2. _____ chemicals that can result in3. _____, which can not only cause millions of people to die, but also cost countries a lot of money. 4.The _____audience Young teenagers 5. The ___ To 6. _____ young people to give up smoking The 7. _____ to getting the messages across Putting large posters around the school with logo and 8. _____ Providing more information about smoking on websites 9. _____ an article in the school magazine 10. _____ students about the dangers of smoking Discussion Now your group is going to make a public service poster about widespread social concerns. After making sure of the subject you want to deal with, you should also pay attention to the following points: A clear idea of the goal The target audience The logo and slogan Cooperate with your partners, and design a poster .Each group chooses two members two present your results ,one student is responsible to explain your poster. There are some sentences structures and useful words for you: Sentence structures 1.Nowadays, there are…(state the fact).This is why we have chosen… as the subject of our poster. 2.Our target audience is …. 3.Our main aim is to … 4.Our logo is …and our slogan is…. Useful words drunk-driving 酒驾 saving water 节水 classifying the rubbish 垃圾分类 the protection of wild animals 保护野生动物 Project Hope 希望工程 take care of the empty nest elderly 关爱空巢老人 stay-at –home children 留守儿童 Poster Presentation Homework 假如你是李华，最近你所在的学校做了一项调查，结果表明，目前社会上存在一部分吸烟的年轻人，还有年轻人也受此影 ... ...
