(
课件网) Unit 10 Money Lesson 4 Advertisements Advertising Advertisements are everywhere. Teaching Aims 1.Master new expressions concerning advertisements 2.Conclude the features of advertisement texts and apply them 3. Develop a proper attitude to advertisement and money When you use a phone while driving, your head is somewhere else 钻石恒久远，一颗永流传。（第比尔斯） A diamond lasts forever. (De Bieers) Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。 拉链运动鞋 无线耳机 音响 猫地板擦 Fast-reading Read the text quickly and match the relative pictures with gadgets and their features. no wires; go through glass, doors and walls made from good quality material; practical and easy to wash find and sync the perfect music selection Remote Headphones Soundweave Feline Floor Cleaners Zip-on Sneakers both fun and a life-saver; be easier; Fast-reading Read the text quickly and match the relative pictures with gadgets and their features. no wires; go through glass, doors and walls made from good quality material; practical and easy to wash find and sync the perfect music selection Remote Headphones Soundweave Feline Floor Cleaners Zip-on Sneakers both fun and a life-saver; be easier; Read the texts carefully to fill in the blanks Product Adjectives used in the description The advantages of the product Remote Headphones 1. have no _____ 2.can listen to the programmes while _____ 3.Signals _____ glass, doors and walls 4.plus_____ sound quality 1.fantastic 2._____ 3._____ wires walking go through top amazing top Product Adjectives used in the description The advantages of the product Zip-on Sneakers 1._____ 1. They are both _____ and a _____ 2. It could not be _____ 3. spare you the _____ life-saver easier agony Sound- weave 1._____ 2. new intelligent 1. find the perfect music 2. find and _____ the perfect music selection to each activity or task 3.Enjoy your power_____ sync playlist fun the easiest Product Adjectives used in the description The advantages of the product 1.perfect 2._____ 3.cheap 1. Put the floor cleaners on your cat, and _____ and relax. 2. made from _____ 3.They are very_____and easy to_____ 4. They are _____ wash Feline Floor Cleaners practical and easy good quality material sit back practical cheap Layout （篇章布局） 1 2 3 4 Title other things:price, how to get it and so on Advantages usage Discussion 1. Look at the four advertisements, which of the products do you think are real? and why? ( by telling facts from opinions ) 2.Conclude the features of advertisements the usage of words ( What do they have in common?) the usage of sentence（simple/compound(并列)/complex(复杂) sentence) (imperative sentence（祈使句)/question(疑问句）... the discourse(语篇） ①the length of texts (long or short) ②the features of titles ③Besides words，what do they have ? CONCLUSION Word Use adjectives Address readers as you Sentence Use questions, simple sentences, imperativ ... ...
