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课件网) Objectives 1. 了解广告的相关知识，以及广告行业 的道德规范。 2. 学会表达对事物的不同看法。 3. 复习总结宾语补足语的用法。 4. 学习本单元出现的词汇的用法。 Appreciation of a video clip What’s the video about? It’s about a kind of beer called Budweiser. Actually the video clip is an ad(vertisement). Do you know what an advertisement is? An ad sells something like products, services or ideas. To do this, it provides information using persuasive language and/or exciting images. Next we’ll enjoy more ads to see what they sell and how they sell. More advertisements for you to enjoy More advertisements for you to enjoy More advertisements for you to enjoy More advertisements for you to enjoy What the above ads have in common is that they mainly employ exciting images. Actually persuasive language is equally important in advertising. The following are some well-known slogans (广告词). Guess what they sell. Poetry in motion, dancing close to me. Arts in advertising (slogans口号, 广告词) 滴滴香浓, 意犹未尽。 Good to the last drop. 动态的诗, 向我舞近。 服从你的渴望。 car → TOYOTA (丰田汽车) Obey your thirst. coffee → Maxwell coffee (麦斯威尔咖啡) beverage → Sprite (雪碧) Just do it. 只管去做。 shoe → NIKE (耐克运动鞋) Arts in advertising (slogans口号, 广告词) Intelligence everywhere. 智慧演绎, 无处不在。 没有不做的小生意，没有解决不了的大问题。 cell phone → Motorola (摩托罗拉手机) No business too small, no problem too big. computer → IBM公司 How much do you know about advertisements? have spokesmen or spokeswomen sell products and services visually attractive Questions and answers □ Do you think these are good ads? And why? Humorous and persuasive language, creative ideas … □ Why do companies advertise? To sell their goods, earn more money from us … □ Where do we always see advertisements? They cover almost every kind of medium. in the street Where do you see or hear advertisements? on billboards on the bus at the bus station in train stations at the airport on the radio on TV at the cinema in the newspaper in the magazine on the Internet Can you think of anywhere else you see or hear advertisements? 1. How do advertisements affect your life? 2. Do you believe ads? 3. Can you remember the names of any products that were being advertised? If so, why do you remember these and not others? Discussion(
课件网) Unit 5 1 Before listening, discuss these questions in groups giving reasons for your opinions. 1 Would it be a good idea to ban advertising? 2 How can you tell if advertisers are being truthful or not? 3 If companies stopped spending money on advertising, would the goods be cheaper? 4 Does advertising really promote products and services? 2 Mr Hall, a teacher of a senior English class invited the president of an advertising agency to give a talk to his class. When the talk was over, the students asked the president some qu ... ...
