(
课件网) Unit 5 Buying and Selling Lesson 29 How to Push a Product Pair-work What is important for pushing a product … If you had your own product to sell, how would you push it Warm-up The market is like a battle which has many people to compete in. battle [ b tl] n. 战斗；战役 Lead in He created many inventions for people. create [kri e t] v. 创造 creation n. 创造 creative adj. 有创造性的 The ad is very important to push a product. ad [ e di ] n. 广告 customer [ k st m ] n. 顾客 The customers are paying for their things. similar [ s m l ] adj. 相像的；相仿的；类似的 Lily is similar to Lucy in many ways. The volunteers offer much help to the old in the community. offer[ f ] v. 提供；供给 offer sb. sth.=offer sth. to sb. 给某人提供某物 The sun is shining brightly in the sky. shine [ a n] v. (shone/shone)发光；反射 Don’t worry! You will succeed some day. succeed [s k si d] v. 成功；做成 success n. 成功 successful adj. 成功的 successfully adv. 成功地 succeed in doing sth. 成功地做某事 New words battle create ad customer already similar sample n. 战斗；战役 v. 创作；创造 n. 广告 n. 顾客；主顾；客户 adv. 已经 adj. 相像的；相仿的；类似的 n. 样品；样本 New words offer shine quality surely succeed v. 提供；供给 v. 发光；反射 (shone/shone) n. 质量；品质 adv. 当然；确信无疑 v. 成功；做成 push a product stand out catch one’s eye have an interest in 推销产品 出色；杰出；更为重要 吸引某人的目光 在……方面有兴趣 Expressions Listen to the passage and fill in the blanks. 1. You need to make your product _____. 2. Go to trade _____ and present your product. 3. People get to know the _____ of your product after they experience using it. Listening stand out shows advantages Text After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it. Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. Reading Text So tell people what is special about it. How can you do that Here are a few suggestions. Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. Text Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. Text These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed. Learning Tip If you “push” a product, wh ... ...
