(
课件网) Unit 6 The Media Lesson 3 教材分析 这是一篇说明文，该文章按照时间顺序介绍了广告竞争中的五种广告，分别是经典广告，当代广告，改良当代广告和进一步改良当代广告。 教学目标 在本课学习结束时，学生能够： 1. 读懂文本，获取关于广告竞争中的五种广告的相关信息； 2. 能够正确看待各种广告，并表达自己的看法。 教学重难点 【教学重点】 引导学生读懂文本，获取关于广告竞争中的五种广告的相关信息。 【教学难点】 帮助学生正确看待各种广告，并表达自己的看法。 Watch a video 根据视频，谈论下什么是元宇宙？ Warming-up Enjoy these advertisements and share the benefits. Warming-up The advertisement is attractive because it is very humorous. What do you think of the advertisement Warming-up It’s attractive because the product name “佳洁士” has the meaning of “clean”. Warming-up This advertisement of cars is attractive, because it uses the concept of “freedom”. Warming-up Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive Skim through the passage. What is it mainly about a Different types of advertisements b The development of advertisements c Different attitudes towards advertisements Types _____ _____ _____ Classic ads give information about _____ _____ to tell people _____ _____ _____ _____ _____ not suitable when _____ _____ _____ not attractive Complete the table. Then write three headings that can categorise the information in the first row. finding certain products what the company sells, where they are located, and the name of the product products are services are in direct competition with each other While-reading Features Purposes Problems Types Features Purposes Problems Modern ads consist of _____ _____ apply _____ _____ to show people _____ _____ to make ads _____ not enough to _____ _____ While-reading pictures or words from experts modern design techniques visually attractive be noticed in a modern city how good the product is Types Features Purposes Problems Improved modern ads combine _____ _____ _____ with _____ use concepts including _____ _____ _____ to stand out _____ _____ _____ to make people believe that _____ _____ repeating old ideas not _____ It does not matter _____ _____ _____ the highest standard of design creative ways freedom, happiness, wealth and success in a world of competitive advertising they “must have the product” effective how attractive the idea linked with the product is While-reading Types Features Purposes Problems Further improved modern ads use humour as well as _____ _____ _____ _____ _____ _____ _____ _____ _____ new and unusual ideas create something that has never been seen before and that people find interesting to surprise people to make people forget that someone is trying to sell them something While-reading Types Features Purposes Problems Public ads help to increase public knowledge and _____ _____ _____ to encourage citizens to _____ _____ _____ _____ to educate the public _____ ... ...
