(
课件网) Lesson 29: How to Push a Product Unit 5 Buying and Selling 单词: create, customer, already, similar, shine, offer, succeed, battle, ad, sample, quality, surely 短语: push a product, stand out, catch one’s eye, have an interest in 句子: (1) So, tell people what is special about it. (2) Third, decide what your ad will tell people about your product. (3) People coming to trade shows already have an interest in similar products. Learning Goals 1 学习并积累一些与产品、推销相关的词汇和表达；能用英语去推销一个产品。 2 Free Talk Do you know how to push a product Why do people make ads What is trade show What is sample Presentation After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it. Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions. Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed. Learning Tip If you “push” a product, what are you doing Well, if it’s a push pin, you may be really pushing it. But if you're “pushing” a product, you are trying to sell it. There is a push-pin holding up this piece of paper. New words battle create ad customer already similar sample n. 战斗；战役 v. 创作；创造 n. 广告 n. 顾客；主顾；客户 adv. 已经 adj. 相像的；相仿的；类似的 n. 样品；样本 offer shine quality surely succeed v. 提供；供给 v. 发光；反射 （shone / shone） n. 质量；品质 adv. 当然；确信无疑 v. 成功；做成 push a product stand out catch one’s eye have an interest in 推销产品 出色；杰出；更为重要 吸引某人的目光 在……方面有兴趣 Practice I.在横线处填入恰当的单词。 1. People coming to trade shows already have an interest in _____ products. 2. Offering samples and deals will get you more _____. 3. It is important for products to have good _____. 4. These suggestions can make your product really _____. customers similar quality shine Let’s do it! 1. Read the lesson and write true (T) or false (F) . 1. Making your product is just half the battle. ( ) 2. There are only three ways to ... ...
