(
课件网) Lesson3 The Advertising Game Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design Warming-up Talk about why these advertisements attract you. It’s attractive because the product name “佳洁士” has the meaning of “clean”. The advertisement is attractive because it is very humorous. the design words of experts the concept of freedom the unusual idea the product name humorous language pictures or images the name of a company Read the passage quickly and choose the main idea. a different types of advertisements b the development of advertisements c different attitudes towards advertisements Read and explore What is the text type of this passage What helps you identify the text type This is an explanatory text. It introduces the development of advertisements in the order of time, and it contains lots of time explanations and examples. Read and explore Read again and underline the main idea of each paragraph. Read and explore core concept Read again and underline the main idea of each paragraph. Read and explore Read again and underline the main idea of each paragraph. Read and explore Read again and underline the main idea of each paragraph. Read and explore Read again and underline the main idea of each paragraph. Read and explore Read and explore Read the passage and complete the table. Purposes Disadvantages Read and explore Read the passage and complete the table. Classic ads Give information about_____ To tell people ___ _____ _____ _____ _____ Not suitable when _____ _____ _____ Not attractive Modern ads Consist of_____ _____ Apply _____ _____ To show people __ _____ To make ads_____ _____ Not enough to _____ finding pictures or words from experts modern design techniques what the company sells, where they are located and the name of the product how good the product is visually attractive products and services are in direct competition with each other certain products be noticed sell goods directly visually attractive Read and explore Read the passage and complete the table. Improved modern ads Combine _____ _____ _____ with _____ Use concepts including _____ _____ _____ To stand out ___ _____ _____ _____ To make people believe that _____ _____ _____ Repeating old ideas Not _____ It does not matter_ _____ _____ _____ the freedom, effective they “must” have the product of design highest standard creative ways happiness, wealth and success in a world of competitive advertising how attractive the ideas linked with the product is focus on people’s feeling and thinking psychologically satisfying Read and explore Read the passage and complete the table. Further improved modern ads Use humour as well as _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ To cre ... ...
