(
课件网) Lesson 3 The Advertising Game UNIT 6 THE MEDIA Learning Objectives 01 02 03 I can master some important words and phrases in the context; I can get the general idea of the advertising game and talk about advertising; I can know the text type and some writing techniques; 04 I can read for deep understanding and summarise information; Have you ever bought anything as a result of seeing, hearing or reading advertisements Active and share the name of a company words of experts What information does these advertisements convey the concept of freedom the place from which the product originates 1. Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design 由于，因为 (1)What is the text mainly about a. Different types of advertisements b. The development of advertisements c. Different attitudes towards advertisements (2) What is the type of the text a. A Narrative b. An argumentation c. An exposition Task 1 Skim through the text. 2．Underline the main idea of each paragraph on the book and then match the summarized idea with each paragraph. Para.1 A．classic ads Para.2 B．purpose of ads Para.3 C．public ads Para.4 D．modern ads Para.5 E．improved modern ads Para.6 F．further improved modern ads What helped you identify the text type Skill Builder Identifying Text Types You can identify the text type based on the following information: titles (e.g. A Sea Story, A Medical Pioneer); text structures (e.g. time order, argument and supporting details); typical expressions (e.g. once upon a time, in conclusion). It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples. P58 3 The advertising industry started with the fundamental purpose of promoting and selling goods to people (who might need them.) 广告业的根本目的是向潜在消费者推销商品。 Advertising agencies would create a basic type of advertisement known as a commercial advertisement. 广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。 定语从句 以...开始 被称作 Such advertisements have gone through a process of change over the years along with social, economic and technological developments. 多年来这些广告与社会、经济和技术发展过程一起经历了一个变化的过程。 go through 经历，遭受，通过；复习 与...一起 多年来 Classic advertisements used to give information about finding certain products. 以前，经典的广告会给出识别某种产品的信息。 used to do 过去经常（一直）发生 be used to do 被用来做... be used to doing 习惯于做... 表示过去经常性或习惯性的动作或状态现在已经结束 used to do 过去常常 It was likely to be the name of a company, part (of which might include the name of the place) (from which the product originated.) be likely to be 很可能是… “介词+关系代词 ... ...
