Period Ⅲ Lesson 3 Part 1 Reading Comprehension———通文本 Step Ⅰ Read for the main idea Read the passage quickly and then fill in the blanks. The main idea of the text is about the development of advertisements. Step Ⅱ Read between the lines Read the text carefully and choose the best answer. 1.Which one is NOT a public advertisement A.Fighting AIDS. B.Saving water. C.Helping the poor. D.Shanghai Sewing Machines. 2.What’s the top advertisement’s aim A.To create something that has never been seen before and is fascinating for people to look at. B.To make contributions to society. C.To use modern techniques of design. D.To make people know their products. 3.Public advertisements are made to encourage people to . A.make contributions to society B.protect the environment C.improve their neighbourhood D.help other people 4.What is the last paragraph mainly about A.The simplest ads. B.Modern ads. C.The top ads of today. D.Public ads. 答案 1.D 2.A 3.A 4.D Step Ⅲ Sentence－learning Translate the following sentences into Chinese. 1.But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other. [句式分析] 本句为主从复合句。they realised后的that引导宾语从句；从句中的where引导定语从句。 尝试翻译:但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。 2.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people，and this has made our society a better place for everyone. [句式分析] 本句中and连接表示顺承关系的并列句，第一个分句中that used to be ignored by most people为定语从句，修饰先行词topics。 尝试翻译:这些广告帮助公众增强对以往被大多数人忽视的话题的公共认知，也让我们的社会更加美好。 Step Ⅳ Post－reading Fill in the following blanks after reading the text. Classic advertisements used to give information about 1.finding (find) certain products.However，this kind of advertising might not be 2.suitable (suit) in direct competition. At present，large budgets are applied to advertisement designing.In order to stand 3.out，many new concepts like freedom and many new 4.approaches (approach) like using humour appear in modern advertisements.By doing this，they hope to make people 5.forget (forget) that someone is trying to sell them something! 6.However，not all advertising is about selling products and services for a profit.Some contemporary advertisements mainly aim 7.to make (make) contributions to society.Some public advertisements encourage citizens to participate 8.in improving their neighbourhood，protecting the environment，and 9.helping (help) other people.They have helped to make our society a 10.better (good) place for everyone. Part 2 Language Points———析考点 Ⅰ.写作单词———记其形 1.sew vi.& vt.缝，缝纫；缝制；缝补 2.budget n.预算 vi.& vt.把……编入预算 3.boost n.增长 vt.促进，推动 4.link vt.把……联系起来 n.联系，关联 5.profit n.利润，收益，盈利 6.sponsor vt.赞助，资助 ... ...
