(
课件网) Unit 5 Buying and Selling Lesson 29 How to push a product 1.学习目标 3.重点探究 2.自主学习 学习导航 5.当堂检测 6.课堂总结 4.拓展提升 新课导入 How to push a product Free talk 学习目标 1.能熟悉并能正确运用本课时的重点单词和短语 2.能用英语进行简单的产品推销 自主学习 battle create ad customer already similar sample offer shine quality surely succeed n. 战斗；战役 v. 创作；创造 n. 广告 n. 顾客；主顾；客户 adv. 已经 adj. 相像的；相仿的； 类似的 n. 样品；样本 v. 提供；供给 v. 发光；反射 n. 质量；品质 adv. 当然；确信无疑 v. 成功；做成 push a product stand out catch one’s eye have an interest in succeed （in）doing sth offer sb sth 推销产品 出色，杰出，脱颖而出 吸引某人的目光 在……方面有兴趣 成功做成某事 给某人提供某物 重点探究 After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it. Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions. THINK ABOUT IT What is important for pushing a product If you had your own product to sell, how would you push it Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed . May I help you What would you like to buy If you “push” a product，what are you doing？Well，if it’s a push pin，you may be really pushing it. But if you're “pushing” a product，you are trying to sell it. There is a push-pin holding up this piece of paper. A push-pin is a pin that you push it into walls or bulletin boards. Learning Tip 1). Making your product is just half the battle. ( ) 2). There are only three ways to push a product. ( ) 3). Customers learn the advantages of a product by using it. ( ) 4). Only excellent advertising can help you succeed. ( ) F F T T 1. Read the lesson and write true (T) or false (F) 2. Write down the topic sentences of paragraph 3, 4 and 5. Topic sentence Paragraph 3 Paragraph 4 Paragraph 5 Create an ad. Go to trade shows and present your product. Push your product using samples and good deals. It’s not easy to make your product succeed. Because the ... ...
