Unit 1　Advertising Reading(1)：Advertisements 课件（42张）

课件42张PPT。M4 Unit 1 ReadingAdvertisementsI want to go shopping today. Would you like to go with me?Let’s go to theshopping centre by subway!In the subway station, there are many pictures on the wall. In the subway station, there are many pictures on the wall. Do you know what they are?They are advertisements!I’m so interested in advertisements that I surf the Internet to know more about it. I find an article about ads on the school website. Would you like to read it with me?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.Two main types of advertisementsCommercial advertisements (CAs)Public service advertisements (PSAs)What is an advertisement?1. What is NOT the difference between a commercial advertisement and a PSA?Reading comprehension A commercial advertisement is one which someone has paid for while a PSA is often for free. A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare. A commercial advertisement aims to gain benefit from the receivers while PSA aims to educate people. D. A commercial advertisement appears almost everywhere while a PSA only appears on TV. 细节理解Let’s enjoy two advertisements and tell which kind of advertisements they belong to.Commercial advertisements (CAs)Public service advertisements (PSAs)Please divide these ads into two groups according to the types.Commercial advertisements (CAs)Public service advertisements (PSAs)Can I believe all of the advertisements?\\\\\\\\\\\Read the passage “Advertisements” on page 2-3 and finish the following exercises:2. Why are some of the commercial ads clever according to the article? A.They deal with large social issues. B.Because although the ads do not lie, they do not tell you the complete truth. C.They say something about the commercial issues. D.They tell the complete truth.Reading comprehension推理判断 3. If a consumer doesn’t want to buy a false product, he needs to _____. A. believe in the shopkeepers’ words B. accept everything that is said in advertisements C. be educated about techniques used by advertisers and not blindly accept everything that is said in advertisements D. bargain with the shopkeepersReading comprehension推理判断Reading comprehension4. Why should we follow the advice in PSAs? A. Because they use attractive pictures and clever language. B. Because they educate us to make an effective decision. C. Because they have definite aims. D. Because they are meant to be helpful, and by following the advice in PSAs, we can often learn a lot.细节理解5. The author write this passage to_____.A. tell us what commercial advertisement isB. make us aware of the importance of Public service advertisementsC. tell us the trick of commercial advertisementD. share some information about advertisements with us.Reading comprehension主旨大意No, you can’t! You can only believe Public service advertisements! OK! I’ll be ... ...