(
课件网) before VS now iPhone 5s iPhone Xs ？ Learning goals: After reading the passage, we are going to: 1. sort out the reasons for Apple's financial decline. 2. conclude the essential element that helps the human technological innovation and development. Match the words with their correct meaning. financial a change of business direction decline worthy of attention or notice responsible a compulsory contribution to state revenue move existing in a particular country tax general excellence of standard or level notable indicate the faults of someone or something in a disapproving way feature a distinctive aspect of something quality of or relating to large amounts of money domestic being the primary cause of something criticize a gradual and continuous loss of numbers, strength, or quality Learning goals: After reading the passage, we are going to: 1. sort out the reasons for Apple's financial decline. 2. conclude the essential element that helps the human technological innovation and development. Is Apple losing its appeal? 2 0 1 9 attraction Predict: What would the author write in this passage? Read and find: How does the author organize the article? 1 2 3 4 According to Gene Munster, Apple’s financial decline is partly from ? Why did the author mention Gregory Lauseiro in the passage? What are the reasons the author has mentioned in this passage about Apple's financial decline? 1 The author organizes the article by_____. A. describing the struggles of Apple B. giving examples C. showing numbers D. comparing the features of IPhone with Huawei √ Read and find: 2 According to Gene Munster, Apple’s financial decline is partly from _____. A. the company’s terrible leadership B. the poor quality of iPhone C. the company’s move to sharply increase the iPhone’s price D. other smartphone makers’ challenges √ Read and find: 3 Why did the author mention Gregory Lauseiro in the passage? A. To show us that more and more consumers have developed belief in Huawei. B. To prove that Huawei is a better brand. C. To show us that Apple faces challenges from other smartphone makers. D. To prove that other smartphone brands are more popular than Apple. √ Read and find: What are the reasons the author has mentioned in this passage about Apple's financial decline? Read and find: 4 Reaons for the decline: ← ← ? ? Apple _____ ← ← _____ from Chinese smartphone makers Reaons for the decline: (finish the mind map) ? ? itself challenges (find more detailed information) _____ Apple _____ ← ← _____ from Chinese smartphone makers ← ← itself challenges ← ← Reaons for the decline: (finish the mind map) _____ cost too much lack of features _____ _____ less expensive qualify Anything missed ? Further exploration What do you think is the biggest restriction of Apple's development? cost too much lack of features Apple itself ← ← challenges from Chinese smartphone makers ← ← ← ← ← Reaons for the decli ... ...
