《外贸英语函电》（清华大学出版社）同步教学

Unit One Basic Knowledge of Business Letter Writing 【基本要求】 本单元主要介绍商务书信写作的基本知识，使学生了解国际书信写作的格 式，掌握英美不同的写作方法和风格。 【重点难点】 1.正确设置及书写信封 2.正确掌握和理解英式的书信写法与美式的书信写法的差异 【讲授学时】 4 学时 【课程内容】 Ⅰ.Brief Introduction 1.Components/Elements of Business Letters 1）Letterhead 2）Date 3）Inside Address 4）Salutation 5）Body 6）Complimentary Close 7）Signature 8）References 9）Attention Line (Attn/Att) 10）Subject Line 11）Carbon Copy Notation (C.C./cc) 12）Enclosure (Encl) 13）Postscript (P.S.) 14）Identification Line 2.Format of Business Letters 1）Full-block Format 2）Indented Format 3）Semi-block Format 3.Addressing Envelopes 4.Good Writing Principles 1）Clearness 2）Conciseness 3）Correctness 4）Concreteness 5）Courtesy 6）Consideration 7）Completeness Ⅱ.New Words and Expressions（见课本P12） Ⅲ. Notes 1.Letterhead信头 2.Date日期 3.Inside Address信内地址 4.Salutation称呼 5.Body正文 6.Complimentary Close结尾套语 7.Signature签名 8.Reference信函编号 9.Attention Line经办人 10.Subject Line事由 12.Enclosure附件 13.Postscript附言 14.Identification Line承办人代号 15.Full?block Format齐头式/平头式 16.Indented Format缩进式/斜列式 17.Semi-block Format半齐头式 18.Your company has been introduced/recommended to us by… 承蒙……介绍，我们得知贵公司…… 19.prospective buyers潜在买主 20.enter into something with开始；建立（某种关系等） 21.We take the liberty of writing to you in the hope of entering into business relations with you in the line of textiles business. 我们冒昧致函贵公司，希望与你方建立业务关系，从事纺织品贸易。 22.We are indebted to… for…承蒙……的介绍得知…… 23.We enclose a copy of our export list…随函附寄我方出口商品目录一份……动词enclose在商务书信中使用频率极高，基本意思是“随函附寄”。 24.At present，we are interested in extending our range and would appreciate your sending us catalogues and quotations. 现欲扩展业务范围，望惠寄贵方商品目录和报价单。 25.We would expect to transact a significant volume of business. 本公司希望达成大笔交易。 26.Clearness清楚 27.Conciseness简洁 28.Correctness准确 29.Concreteness具体 30.Courtesy礼貌 31.Consideration体谅 32.Completeness完整 Ⅳ. Useful Expressions on Opening Sentences and Closing Sentences 1.特此奉告： a.We are pleased to inform you that… b.We have pleasure in informing you of… c.We have the pleasure of apprising you of… d.We take the liberty of announcing to you that… e.Please allow us to call your attention to… 2.专此奉告： a.The purpose of this letter is to inform you that （of）… b.The object of the letter is to tell you that （of）… 3.惠请告知： a.Please inform me that （of）… b.I will thank you for your informing me that （of）… c.I should be glad if you would inform me that （of）… 4.兹确认我公司某月某日函。 a.We confirm our letter of the…of this month… b.We confirm our last letter of the June 10th… c.In confirming our telegram of this morning… 5.敬悉你公司某月某日函。 a.We have pleasure ... ...