(
课件网) XB1U1 Extended Reading Language Points Revision 1. What is advertising 2. What is the relationship between advertising and the mass media 3. What are the functions of advertising 4. What tehniques are used by advertisers 5.What is the future of advertising Advertising is the activity of promoting a product or service. It has always been closely linked with the mass media which is a perfect vehicle for advertisers,and they develop hand in hand. Advertising makes people aware of a product or service. A successful advertisement will also create a desire to buy, thus boosting business. It adopts techniques like creating memorable slogans and using “brand ambassadors” . Besides, there are also less obvious ads like those placed in films with huge box - office success and TV shows with high ratings or popular video games. In the future, advertisements will be more individual and tailored to customers’ specific needs . Words and expressions in Pa.1 1. advertise 2. in short 3. refer to 4. promote 5. in other words 6. persuade sb to do = persuade sb into doing 1.做广告/登广告/征聘/宣传 2.简而言之 3.指的是/涉及 /参考 4.促销/促进/推广/升职 5.换句话说 that is to say 6. 说服某人做... 1. Advertising has become part of modern life.(lines 1-2) n. advertisement / dv r ta zm nt/ / d v t sm nt/ = ad 广告 cn n. advertiser / dv ta z (r)/ n. advertising 广告活动 /广告业 ucn 1.It’s illegal to advertise tobacco products to minors in most countries. 2.They spent lots of money to advertise the new movie before its release. 3.The store advertised for part-time staff during the summer vacation. advertise / dv ta z/ v advertise for 登广告征聘... 广告已成为现代生活的一部分。 Practice 1. A good _____campaign will increase our sales. 2. If I had seen the _____in time, I would have applied for the job. 3. They might be wise to stop _____on TV. advertising advertisement advertising 4. If an _____ (advertise) is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it _____ (advertise). is advertising advertisement 5. Slogans use simple but impressive language to make us remember the product or service _____ (advertise). being advertised 6. Because the mass media reaches so many people, it is a perfect vehicle for _____(advertise). advertisers In other words, it tries to persuade people to buy a product or service. (lines 3-4) persuade v. 说服, 劝服 persuade sb. to do sth. = persuade sb. into doing sth. persuade sb. not to do sth. = persuade sb. out of doing sth. persuade sb. of sth.= convince sb of sth. persuasion n. 说服；劝说；信念 persuasive adj.有说服力的 换言之,它(广告)试图说服人们去购买一种产品或服务。 Practice 1. He was sweetened by her_____ (persuade). 2. How can I persuade you _____ my sincerity 3. _____(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people _____(purchase) their products ... ...
