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课件网) Unit 6 THE MEDIA Lesson 3 The Advertising Game Ⅰ Pre-reading Pre-reading Do you prefer this advertisement and tell the reason. What makes an advertisement attractive the product name the name of a company words of experts the concept of freedom Activate and Share Prediction What will be talked about in the passage according to the title The Advertising Game Ⅱ Fast reading Fast reading Skim through the passage. What is it mainly about a. Different types of advertisements b. The developmemt of advertisements c. Different attitudes towards advertisements √ This is an explanatory text/essay. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples. What is the text type of this passage What helped you identify the text type Fast reading Ⅲ Intensive reading Intensive reading: Read and Explore Read the passage again and underline the main idea of each paragraph. P1 P2 Purpose of ads Classic ads P3 Modern ads Intensive reading: Read and Explore P4 Improved modern ads Intensive reading: Read and Explore P5 Further improved modern ads Intensive reading: Read and Explore P6 Public ads Intensive reading: Read and Explore Read and Explore Read the passage in detail and fill in the blanks in the table. P60 Classic ads Give information about_____ To tell people ___ _____ _____ _____ _____ Not suitable when _____ _____ _____ Not attractive Modern ads Consist of_____ _____ Apply _____ _____ To show people __ _____ To make ads_____ _____ Not enough to _____ finding certain products what the company sells, where they are located and the name of the product products and services are in direct competition with each other pictures or words from experts modernn design techniques how good the product is visually attractive be noticed Read and Explore Improved modern ads Combine _____ _____ with _____ Use concepts including _____ _____ To stand out _____ _____ _____ To make people believe that _____ _____ Repeating old ideas Not _____ It does not matter _____ _____ _____ the highest standard of design creative ways freedom, happiness, wealth and success in a world of competitive advertising they “must” have the product effective how attractive the idea linked with the product is Read and Explore Further improved modern ads Use humour as well as _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ new and unusual ideas To surprise people To create sth. that has never been seen before To make people forget that sb. is trying to sell them sth. Read and Explore Public ads Help to increase public knowledge and _____ _____ _____ To encourage citizens to _____ _____ _____ To educate the public _____ _____ make our society a better place for everyone participate in improving their neighborhood, protecting the environment and helping other people. on fighting AIDS, saving water, helping the poor, giving up smoking, etc. Read and Explore ... ...
